Luna Blaze
An artist website built as one place for limited merch, tour dates, social content, and fan actions without losing the visual identity of the artist.
The context
An artist site needs to support several actions without feeling like a directory. Luna Blaze needed space for music, limited merch, tour information, social content, and fan signup while keeping the experience visually strong.
The page needed to move quickly between these areas without making the visitor stop and decode the navigation.
The thinking behind the work
The hero establishes the artist identity first. The next sections move into limited streetwear drops and tour dates, giving commerce and live events clear space instead of mixing them together.
Collaboration logos and a world map add scale. A social feed and gallery keep the page connected to the artist's ongoing presence. Early access signup, FAQ content, and a large email CTA close the experience with clear next steps.
The design uses large imagery, black surfaces, strong blue accents, and editorial type to support the artist identity while keeping the page scannable.
From direction to delivery
I worked across page structure, UI design, visual direction, and Framer delivery. The final page brings merch, tours, social content, and signup into one connected experience while preserving a strong visual tone.
