How I work
Good work starts with the right questions.
I work from the business problem to a clear plan, then through design, build, launch and review. The process adapts to the project, while the decisions stay deliberate.
The work
From the first question to the next decision.
Start with the context. Agree on the direction, build the experience and review the next step.
Start with the real problem.
Review the offer, audience and current experience before deciding what needs to change.
What moves forward
- Project brief
- Existing experience review
- Priority questions
AI in the work
Faster groundwork. Careful decisions.
I use AI to move through repetitive work and explore options, while keeping research quality, design direction, implementation review and final decisions accountable to a person.
Research support
Organizing notes, comparing patterns and reviewing research questions.
Notes → Patterns → Questions to verify
Human review. Final decisions, quality control and delivery stay accountable to people.
Tools & delivery
Different projects call for different tools.
The stack depends on the work. I stay close to the design and delivery, then bring in specialist tools or support when the scope requires more.
Design and interaction
Figma
Interface design, prototypes and reusable components
Regular workflow
Framer
Responsive website design and delivery
Regular workflowMagicPath
Early interface exploration and prototypes
Project-dependentWebsites and front end
React
Component-based front-end delivery
Project-dependent
Next.js
Website routing, rendered pages and metadata
Project-dependent
TypeScript
Typed front-end implementation
Project-dependentCMS and deployment
Framer CMS
Editable website collections where useful
Regular workflow
Vercel
Website preview and production deployment
Project-dependentLocal typed content
Structured, versioned content in this portfolio
Project-dependentAI and workflow assistance
Codex
Implementation support, debugging and review
Regular workflow
Claude
Research notes, content exploration and review
Project-dependentMagicPath
Early flow and interface exploration
Project-dependentCommunication and review
Notion
Project context and documentation
Regular workflowSlack
Team communication
Project-dependent
Zoom
Project conversations and reviews
Project-dependent
Google Analytics
Website measurement when included
Project-dependent
Microsoft Clarity
Behavioral review after launch
Project-dependent
Google Search Console
Search visibility and technical checks
Project-dependent
Cal.com
Project fit call scheduling
Regular workflow
